eCommerce Elements

Opening an online store can be confusing. There are a lot of elements that go into making an online store and a store's success can depend on getting them done right. Stearns Design has been launching stores for over a decade, and will lead you through the process every step of the way.

Building a new online site or store, is a lot like building a brick and mortar store...

Elements of an online store include:

  • Registering Domains: Choosing an address
    Choose a name for your site/ store- for example If the name is available, register it for 1, 3, 5, or more years. Private registration is also available.

  • Finding Site Hosting: Choosing building-type and lot
    This is a platform and a server (computer) to house your site/ store.

  • Creating the Store: Building the inside rooms
    Providing a shopping cart, as well as deciding on product categories, navigation and general structure.

  • Configuring SSL Certificates: Making the store safe
    An SSL certificate (Secure Sockets Layer), encrypts transaction information to keep personal sales information safe.

  • Configuring Payment Gateways: Setting up the cash register / POS system
    The site needs to confirm Credit Card information and have a place to send the money.

  • Configuring Web Stat Reports: General Book Keeping
    Keep track of how the business is doing, traffic to the store, what is selling, etc.

  • Designing the Store graphics: Store Branding
    Your store's specific branding, including logos, colors and messaging.

  • Creating Product Pages: Product Information
    This is where the customer decides whether to "Add to Cart" or not. The more Photos, descriptions, technical information the better!

  • Creating Info Pages: Store Information
    Stores should have a few pages of text explaining at least: who they are, shipping/ return policy, privacy policy, terms of use and support information.

Please contact us and let's discuss what Stearns Design can do for you.